Today, those who spend their advertising budget in the best way will not necessarily become number one, but rather those who find new mechanisms of interaction with future customers.
Context advertising — is a tool that allows you to bring information about the services your company offers to the users in the fastest way. The advertisement message appears as a response to the request in the search engine, and is interpreted as a natural result without causing a negative reaction.
To provide a constant flow of new customers and increase the popularity of your brand, ask the specialists of Witty Digital for help. With the aid of the precision planning tools and project management, we develop the most effective advertising campaign.
The Search Website Optimization or Search Engine Optimization — is a wide complex of works on the website content, as well as the setting of different elements and modules of outside look. This is how the maximum convenience of the website use is achieved.
Attracting clients to the website, who are interested in purchasing the goods or service
Potential customer flow to the website
Increase of attendance to the website due to its high positions
The definition of SEO is changing; to get the best result, the processes are also changing with time. That is why we are introducing you to the SEO 2015.
Each year, the website requirements set by search engines change; this means that our promotion technologies must also change. Every year, we review our set of tools in such a way, that it always complies with the latest requirements made to the websites in order to get higher placements in the search engines results
Choosing key phrases, we orient ourselves towards phrase effectiveness, by which the users cross over; we take into account the specifics of the audience, analyze the business and special terminology, slang. We form semantics relevant to the website content.
We study the ratio of conversion for the potential traffic and effective phrases before starting the advancement. It allows to avoid unnecessary expenses on ineffective phrases, which can be found after the many months of the promotion.
Automated control and audit of existing technical issues: virus infection, loading of spam content, technical problems influencing the correct indexing, phishing аnd behavioral spam. All this will allow to fix issues promptly, avoiding sanctions and limits in ranking in the search systems.
We call commercial factors the following: a famous brand, a wide product range, availability of representations, competitive prices, payment options, usability, the design, the quality of service rendered . We do the analysis using all metrics and offer only any required improvements. One part of the changes is performed by the agency, the other part is only within the scope of the customer.
The content strategy is a decision about what,how, and to whom it should be said on the website. This is content creation planning, its presentation and management. The form of a content plan for a period: a quarter, a half-year, one year , depending on the task.
The technical audit of the website includes around 40 ranking factors. It allows to form a detailed technical task to improve the website and to remove any risk of sanctions from the search systems.
We organize the long-term link strategy that excludes sanctions or limiting in the ranking by the search systems. The gradual refusal from the link aggregators allows to select the platforms to place external links in the Organic Link Building focus.
Making the website convenient for the execution of macro-conversions is our main mission. For that purpose, we operate with various tools allowing a walk through the whole conversional way with the user to see what difficulties he/she encounters in the process of achieving the main goal.
We perform the audit of the number and quality of donors, work on the variety of the anchor list, set up the purchasing and collecting strategies, the competitive audit of the link strategy.
We set a vector of content development, theme and frequency of advertisements. We audit the content spamness, its readability, utility, availability of tag design, and call to action. That allows to attract an extra and noticeable portion of the target audience in the search systems.
Auditing and eliminating technical issues on the landing page that hinder the execution of a target action. Formulation of calls to action. It allows to significantly increase the conversion of visitors into purchase orders.
We determine the most effective key words using the metrics of macro and micro versions: CPC, CPO, CPL, Average Transaction, ROMI. This allows to understand the business indicators of the website and assess the strategy of the advertising campaign.
By turning to the specialists of Witty Digital, you can certainly count on an excellent result and guaranteed high placements of the website in different search engines. We are happy to offer you the professional website analysis by different parameters and an individual approach to the question of optimization .
The companies that have their own web resource have frequent questions to its effectiveness. Very frequently it happens that a user leaves the website after having spent just a few minutes on it, and sometimes – only a few seconds.
Examining the reasons for the deacrease of the web resource effectiveness will permit to conduct a corresponding analysis of the site.
This analysis allows to assess the quality of the search optimization of your website and to discover its strengths and weaknesses. Based on this audit, the specialists can recommend anddevelop the strategy to improve the placements in the search results.
Besides, the SEO-analysis includes a website usability-audit, because the behavioral factors have a direct influence on the website placements in the search engines.
The usability-analysis (the effectiveness of the website for the users) allows to make an assessment of the cnvenience of the web resource. The analyst will research the users' behavior, find the usage scenarios of your resource, test the loading speed of it and a set of other technical tests.
Based on such audit, we give you recommendations on how to improve the appearance, user experience, and convenience of the website.
It will introduce a complex report regarding the website’s current and probable future effectiveness. This report will allow you to stategize web resource development in the future, it will give an idea of the market situation, placements of competitors, and permit you to define the preferences of the target audience.
After finishing the audit, our specialists will prepare a detailed report for you, based on which it can be possible to set the prior trends in the website development and to increase its efficiency significantly.
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