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Development of marketing strategy

Development of marketing strategy - drawing up an action plan of the company which It describes in detail how the company should use their and additional resources for achieve maximum results to promote their products and services to market.

This requires the development
marketing strategy?

Companies that have recently opened or will be opened

Entering the market with a clear understanding of what and how to do so as quickly as possible to achieve positive results. Creating a positive image of the company. Rapid filling of the customer base. The rapid growth in sales. Highly competitive. The high quality of goods and services. An effective organizational structure.

Companies already operating in the market some time and wants to improve its position and increase the scale of business

New positioning system. Increasing the number of clients. Improving the operation of the marketing department of the company. The strategy to reach new markets. Attracting new regular customers.

Companies that worked on the market for some time and was faced with problems of growth, in which there was a decline of activity

A full analysis of the goods or services at all stages of the life cycle. Development of a new positioning strategy. The return of interest to the goods or services. Increasing the number of regular customers. Improving the quality of goods or services.

The development strategy is
the following steps:

1. Analysis of the internal environment of the organization

The analysis of the goods or services of the Customer, as well as current and past marketing activity.

2. Analysis of market competition

We analyze the competitive environment, the strengths and weaknesses of competitors, as well as conducted interviews with the customer on an agreed list of questions and scenarios.

3. Analysis of consumer market

It reveals the target audience, the analysis of demand and the needs of potential customers, as well as conducted interviews with the customer on an agreed list of questions and scenarios.

4. Analysis of the external environment of the organization

We study the political and social factors that can affect the supply and demand.

Concept Development
positioning:

1. Aims and objectives of marketing

This stage is the basis for all further actions by visual identification to implementation of marketing activities.

2. The key idea of the brand

Developed "core brand" - the unique essence that will highlight the company among competitors.

3. Brand Platform

Developing ways to highlight the key ideas of the brand.

4. Legend brand

Developed, analyzed and finalized the history of the brand.

Find out the cost of positioning

Development of strategy of promotion
brand:

1. Development a strategy to promote the brand:

Generate ideas shares campaigns Eventov etc.

2. Working through media channels and tools for the implementation of measures

Selected the most appropriate media and communication channels.

3. Preparation of media plan

Developed a calendar schedule of implementation of the strategy.

4. The forecast budget and evaluation

Planned expenditure for the implementation of the strategy defined key performance indicators.

5. Monitoring the implementation of the program of activities

During the implementation of the strategy is monitored the market situation, makes recommendations to address the shortcomings.

The procedure for the provision of services Development marketing strategy:

You fill out and send us the "Brief to develop a marketing strategy."

Conclusion of the contract and confidentiality agreement.

According to the plan, we are developing a marketing strategy, giving you the final documents for each stage in accordance with the approved plan.

We prepare "a proposal to develop a marketing strategy" specifying ways, timing, cost, and coordinate it with you.

You pay for the services in accordance with the approved plan.

Examples of our marketing reports

    Robinson

    The marketing concept of brand popularization helicopter

    Details

    Croatia

    Housing in Croatia

    Details

    Elysium

    Marketing concept development and brand promotion

    Details

Additional services:

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